Key Responsibilities:

• Plan, execute, and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and programmatic advertising.
• Conduct keyword research, audience targeting, and ad copy creation to optimize campaign performance.
• Monitor and analyze campaign performance using tools like Google Analytics, Facebook Ads Manager, and other analytics platforms.
• Implement A/B testing strategies to improve ad performance and conversion rates.
• Collaborate with the marketing team to align advertising strategies with overall marketing goals.
• Manage advertising budgets, ensuring efficient allocation of resources and maximizing ROI.
• Stay updated with the latest trends and best practices in digital advertising and paid media.
• Provide regular reports and insights to stakeholders on campaign performance and recommendations for improvement.
• Troubleshoot and resolve issues related to ad delivery, tracking, and performance.
• Work with designers and content creators to develop compelling ad creatives.

Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Experience:
  • 3+ years of professional experience in digital advertising or paid media.
  • Proven track record of managing successful digital advertising campaigns.
• Technical Skills:
  • Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
  • Strong understanding of SEO, SEM, and PPC strategies.
  • Experience with analytics tools such as Google Analytics, Google Tag Manager, and Data Studio.
  • Knowledge of programmatic advertising and DSPs (Demand-Side Platforms) is a plus.
  • Familiarity with ad tracking and attribution models.
• Soft Skills:
  • Strong analytical and problem-solving skills.
  • Excellent communication and teamwork abilities.
  • Ability to manage multiple campaigns and meet deadlines.
  • Attention to detail and a commitment to delivering high-quality results.

Preferred Qualifications:

• Certification in Google Ads, Facebook Blueprint, or other relevant platforms.
• Experience with e-commerce advertising and retargeting strategies.
• Knowledge of HTML, CSS, and JavaScript for ad customization.
• Familiarity with CRM systems and marketing automation tools.
• Experience working in a multinational or multicultural environment.

Benefits:

• Health insurance and wellness programs.
• Flexible working hours and remote work options.
• Professional development and training opportunities.
• Generous vacation and paid time off.
• Company-sponsored team events and activities.