Key Responsibilities:

• Monitor and analyze digital marketing campaigns across multiple channels.
• Provide actionable insights using data analytics tools (e.g., Google Analytics, Adobe Analytics).
• Optimize SEO, SEM, and PPC efforts to improve lead generation and ROI.
• Track KPIs such as click-through rates (CTR), conversion rates, and customer engagement.
• Generate performance reports for internal stakeholders.
• Collaborate with marketing and sales teams to support digital strategies.
• Recommend improvements based on data analysis for ongoing and future campaigns.
• Conduct competitor analysis and market trend research.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Strong proficiency in Google Analytics, SEMrush, Ahrefs, and similar tools.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Knowledge of digital marketing channels (SEO, SEM, PPC, social media).
• Analytical mindset with the ability to interpret complex data and provide insights.
• Proficiency in Microsoft Excel and other data analysis tools.
• Strong communication and presentation skills.
• Ability to work both independently and collaboratively.

Experience Required:

• Entry to mid-level position with around 1-3 years of experience in digital marketing or data analytics.
• Experience in digital marketing analysis, campaign tracking, and performance optimization.

Benefits:

• Competitive salary package
• Opportunities for professional growth
• Flexible working hours
• Health insurance and wellness programs
• Performance bonuses